Over the last 4 years I’ve been working with Giro Sports, designing a variety of product catalogs. These include all their annual Cycling, Snow, as well as Apparel product lines, accounting for 1000s of SKUs that need to be meticulously organized.

Expertise and Responsibilities:
• Visual Design
• Production

Deliverables:
• Perfect Bound Catalogs
• Interactive PDFs

The design of the Wireless product launch was inspired by these colorful hard drives and the many environments where they are used. In addition to the comprehensive photography library, we produced homepage banners, an online product page, along with a fun stop-motion video.

Expertise and Responsibilities:
• Creative Direction
• Visual Design
• Photography

Deliverables:
• Responsive Web Pages
• Web Banners
• Photography
• Video

The Bell Sports Catalog features a plethora of helmets and accessories neatly organized into a fun and engaging design.

Expertise and Responsibilities:
• Visual Design
• Production

Deliverables:
• Perfect Bound Catalog

Anderson Christie wanted an updated design for the Comparable Marketing Analysis they provide to each of their prospective sellers. The booklet needed to be customizable, emailable, as well as printed & bound. I provided them an elegant solution along with custom templates, so they could edit as needed for each of their clients.

Expertise and Responsibilities:
• Visual Design
• Production

Deliverables:
• Custom Bound Booklet
• Editable Templates

As Bell Sports updated their brand it was necessary to design a new banner ad system — one that told the story of their Road, MTB and Powersports helmets. My solution took into account the plethora of products and banner sizes, while establishing a consistent look and feel. 

Expertise and Responsibilities:
• Visual Design

Deliverables:
• Banner Ad System

Flix Digital approached me about designing a movie poster for their new horror short film, “Tap.” Their work was to be entered into a national film festival and they needed a design to catch attention for the premier. The project went so smoothly we continue to work together — enjoy the show!

Tap
The Devil’s Passenger
Window Dressing

Expertise and Responsibilities:
• Visual Design
• Production

Deliverables:
• Posters
• Postcards

This super thin, portable 7mm hard drive is designed with significant advancements in mechanical technology, along with a 100% stainless steel enclosure making it elegant as well as rugged.

My vision was to play off the unique industrial design, spotlighting the intriguing details featured within the creation of the product.

The product launch included many online assets as well as product details page, photography, video, and an assortment of other materials. 

Expertise and Responsibilities:
• Creative Direction
• Visual Design
• Photography

Deliverables:
• Responsive Web Pages
• Web Banners
• Photography
• Video

The new Wilson's Tire identity features a nostalgic spin on their local heritage — a trusted Santa Cruz business that’s supported our community for over 60 years.

Expertise and Responsibilities:
• Concept creation
• Visual Design of all materials
• Production

Deliverables:
• New Logo
• Business Cards
• T-shirts
• Coffee Mugs
• Building Signage

QuickBook’s customers rely on add-on services and upgrades to meet all their accounting needs. And I design the landing pages that provide users all the important information to make a smart buying decision.

These designs combine product features, comp-charts, customer testimonials, and video case studies in a scrollable webpage that is easily scannable by the user.

Expertise and Responsibilities:
• Visual Design, UX/UI
• Figma collaboration
• Digital Asset Management

Deliverables:
• Landing Pages
• Development Assets

"Tom McCall did a great job recreating the brand for my mid-sized construction company. This included logo development, promotional materials, letterhead and branded gear. Tom is extremely professional and listens to the client regardless of what industry they come from. Tom made a point of getting to know my company philosophy and values. And, out of that came a great design! Easy to work with, pays attention to detail, and has great communication skills. I continually get favorable comments from clients and the general public regarding the Smeenk Construction logo. It's made us stand out from the rest. I would highly recommend Tom for any sized job."

Harry Smeenk
President, Smeenk Construction, Inc.

Expertise and Responsibilities:
• Concept creation
• Visual Design of all materials
• Production

Deliverables:
• New Logo
• Stationary
• T-shirts
• Hats

VMware User Group (VMUG) requested a brand mark to feature their portfolio of services for premier members. I came up with the VMUG Advantage logo. A mosaic of triangles in the shape of an "A" to help focus on the advantage aspect.

Expertise and Responsibilities:
• Concept creation
• Visual Design
• Production

Deliverables:
• New Logo & Guidelines

The objective for LBD was to create a simple, yet unique identity for their new online fashion business, focusing on the design and manufacturing of high quality, beautifully made custom dresses.

Expertise and Responsibilities:
• Concept creation
• Visual Design
• Production

Deliverables:
• New Logo
• Business Cards
• Website Design

The new Seagate brand campaign refreshed the look and feel of the company, while redefining its relationship with consumers and businesses alike.

Within the campaign creative we play off the idea of "Creating Space", showcasing data as a living, vibrant thing that powers human invention and global technology.

The materials were featured around the world through large-scale events and advertising media.

Expertise and Responsibilities:
• Creative direction
• Visual Design

Deliverables:
• Responsive Web Pages
• Web Banners
• Print Ads
• Outdoor Billboards
• Video

The core principal behind the Seagate Brand is that data is alive and Seagate makes it safe, shareable and instantly accessible. The idea of living is central to the brand look and feel — from the logo to the color palette, to the photography, to the responsive online design — everything feels current, present and alive.

Expertise and Responsibilities:
• Concept creation
• Creative direction
• Visual Design
• Copywriting

Deliverables:
• Saddle Stitch Bound Handout
• Interactive PDF
 

For the Personal Cloud product launch the number one objective was to explain the technology in a visually intuitive setting. We photographed a variety of engaging environmental shots and then used them throughout the online materials. In addition, we produced an informative video explaining the use-case and customer benefit of the product.

Expertise and Responsibilities:
• Creative Direction
• Visual Design
• Photography

Deliverables:
• Responsive Web Pages
• Web Banners
• Photography
• Video

This comprehensive, 60 page catalog is the guide for all the digital storage products Seagate has to offer. It covers detailed specifications, key advantages, and best-fit applications for over 50 products. Each section uses color-coding, as well as iconography to assist the customer in making an intuitive choice to best meet their needs.

Expertise and Responsibilities:
• Concept creation
• Visual Design
• Copywriting
• Production

Deliverables:
• Perfect Bound Catalog
• Interactive PDF

To chronicle Seagate's 30+ years of storage leadership I created a visual timeline, outlining technological achievements as they relate to industry trends.

Expertise and Responsibilities:
• Concept creation
• Visual Design
• Production

Deliverables:
• Webpage
• Social media campaign

The challenge here was to visually tier three levels of performance within a single product line — Low Power, Standard, and Extreme Performance. Mind you, the hard drives look very similar from one to the next, which relies heavily upon an intuitive solution that reads at a glance.

Expertise and Responsibilities:
• Concept creation
• Visual Design

Deliverables:
• High-res Imagery

Seagate was looking for new ideas to bring their brand to life and what better way than taking it on the road and visiting customers at local consumer electronics stores throughout the United States. 

We supported this modular experience by designing an interactive environment where visitors could learn more about storage and the products Seagate enables. Included in the build-out of the expandable semi-trailer was the interior design, product demo stations, gaming arena, history of storage wall, as well as the vehicle-wrap itself.

Expertise and Responsibilities:
• Creative direction
• Visual & Interior design
• Production

Deliverables:
• Trailer wrap
• Product Demos
• Signage & Interior design

The Seagate booth at CES was designed to depict the life cycle of digital content—from the games and movies that fill our personal computers to the importance of backing up documents and securing critical information. As attendees passed from one section to the next, they were presented with demonstrations expanding on the associated theme. In addition, the ultimate mod living room (complete with shag rug) shows off the latest in consumer electronics.

Expertise and Responsibilities:
• Creative direction
• Visual Design
• Production

Deliverables:
• Product Demos
• Trade Show Signage
• Tension Fabric

The Seagate style tile and pattern library are responsible for the overall look and feel, and layout of the website. Choice of imagery, colors, buttons, typography and other UI elements are thoughtfully executed in order to provide a consistent experience that is responsive across all devices—desktop, tablet and mobile.

http://www.seagate.com

Expertise and Responsibilities:
• Creative direction
• Visual Design, UX/UI

Deliverables:
• Wireframes
• Responsive Web Pages

As a brief intro/outro to Seagate video productions we created this inspired animation, complete with the memorable sound design. The idea is that data is alive; and all our files, photos, videos and music are flowing through Seagate products. 

Expertise and Responsibilities:
• Concept creation
• Creative direction

Deliverables:
• Video Bumper