creativity is the punctuation of life. An exclamation to the universe that this is our reason for being.

BIO

I am an accomplished designer and creative director, experienced in product marketing, campaign creation, web & UI/UX design, social media, copywriting, and many other aspects of visual communication. My background includes over 25 years of professional experience and a BFA from Otis College of Art and Design. I’ve built and led teams for a variety of agencies and in-house departments, including Seagate Technology as their creative director. And while I have a notable tenure within the high-tech industry, I’m also well versed in lifestyle marketing and the action sports industry.

In addition, I have had the pleasure of developing, as well as teaching the Graphic Design curriculum for Pajaro Valley Unified School District. This has been a wonderful adventure built from the ground up. From 32+ student classes, occupying every last computer, to distance-learning with Chromebooks, and back again. I produce and demonstrate engaging lesson plans while creating an equitable learning environment — empowering the creative process for every student’s capability.

Process

From a simple logo design, to a website, to a full-blown product launch — I create a distinct, powerful and enduring impression with words and images. This all starts from a conversation with you to define the goals of the project, along with the milestones, objectives, target audience, budget, and so forth.

Pricing varies on the scope of the project and the deliverables needed. I’m always happy to send out an estimate as we define the specifics. Approval of the quote and design brief will be the critical point in starting any project. All great design is based on the input and collaboration at the beginning and throughout the project.

The entire process looks something like this:

Accolades

I have worked with Tom for several years and have always found him to be highly detailed and thorough in his approach. He develops and implements marketing creative that is clearly focused on meeting strategic objectives and business needs, and not just design for design's sake, and is conscientious in managing brand consistency across product groups, regions and functional organizations.

Forest Monroy
VP, Government Relations at Seagate
 

Tom McCall did a great job of recreating the brand for my mid-sized construction company. This included logo development and imagery that could be used on my website, in promotional materials, letterhead and branded gear. Tom is extremely professional and listens to the client regardless of what industry they come from. He made a point of getting to know my company philosophy and values. And, out of that came a great design! He is easy to work with. Pays attention to detail. And has great communication skills. I continually get favorable comments from clients and the general public re the Smeenk Construction, Inc logo. It's made us stand out from the rest. I would highly recommend Tom for any sized job. He delivers.

Harry Smeenk
President at Smeenk Construction, Inc.
 

Tom is a savvy creative professional, who has extensive knowledge of brand development and various elements of communication design. Tom has been a key contributor in driving our brand redesign and establishing creative consistency. Tom is integrity driven, and demonstrates the true qualities of a leader. He is very well respected by his own team, peers, and management team.

Colette Jack
Director, Channel and Field Marketing at Vormetric
 

Tom is a pleasure to work with both 1 on 1 and in a team environment. He's an excellent leader and understands the importance of maintaining a cohesive creative representation of a brand. He's excellent at taking a corporate identity and vision and creating a visual representation of it that is rich and compelling for targeted audiences. I'd highly recommend Tom for any creative/branding project. He's a pleasure to work with on large and small projects alike and his vast creative experience is clearly visible in the way he is able to translate messaging and aesthetic into a visual appeal that is sure to grab your customer's attention.

Rich Harris
Digital Marketing Manager at Ruckus Wireless
 

Tom is in the highest caliber of creative talent. I'm always amazed at the top notch work he consistently produces. Not only does he have exceptional creative talent, he never fails to ensure the outcome is aligned to the business needs. He manages a strong, loyal team and really values the talents of each of his staff. I'm fortunate to be able to work with him.

Kerry Benoit
Sr. Manager, Global Partner Marketing at VMware

I have worked with Tom in two different capacities. First, in Market Research, I helped him measure Seagate’s brand efforts across channels and geographies. Overtime, we saw great progress globally with direct and indirect customers in driving the Seagate’s brand promise, which Tom was responsible for. He internalized the feedback to tweak and make sure the message stayed on target. In Marketing, his team supported many of our product launches and promotional material/events. More than a great creative mind, Tom understands the market dynamics. He has this unique ability to translate effectively business objectives/customer needs into powerful messages and creative.

Barbara Imbert
Chief of Staff, Consumer Group at Seagate
 

I have always had the utmost respect for people that have the ability to take information and turn it into a creative strategy and vision that consistently surpasses expectations... Tom is one of those people. I have worked with Tom on countless projects over the course of the last 5+ years, and with each project he exemplifies not only the creative thinking and vision, but also the brand guidance we look for and need. From time to time we come up with ideas for content, and can always rely on Tom to come up with a solution that meets our needs, while getting our message across, and staying within the confines of the brand. He is a true creative leader.

Mark Wojtasiak
Director, Product Marketing at Code42
 

Tom is an extremely talented creative director and very easy to work with. He has designed and managed countless projects for Santa Cruz Industries, Inc. including brochures, mailers, client logos and display graphics. He has an uncanny ability to attract the attention of customers with appropriate and aesthetically pleasing design.

Marvin Christie
President/Broker at Anderson Christie, Inc.
 

Tom is one of the rare Creative Directors that can create, but also truly understands the application of the creative. This has to be because of his extensive experience in the field. I have worked with Tom for over 10 years. He consistently gets it. One of reasons our team enjoys working with Tom is that when he discusses the scope of a project he is very clear. Little interpretation is needed. Also when Tom provides feedback from project deliverables, it's always thoughtful and to the point. I've worked with many a Creative Director over the years and Tom would always be on top of any list.

Steve Weisser
President at Compass Rose Media